Cadbury Sweet Success With a Delicious Growth Strategy.
Cadbury is global with leadership positioned across the world of confectionary and chocolate a large growing brand industry. With an outstanding portfolio of sugar products the largest emerging market business.
Cadbury’s success is because of the three core pillars: high quality, sound advertising, value for money.
Cadbury’s strategy is to increase:
Profitability, by sales and promotions, impacting Cadbury’s price strategy.
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Strength connecting with customers.
Influencing global growth of the two business streams: beverages and confectionery through willingness to stock, branding policies ensuring profit customizing of the group brand.
Cadbury’s should adopt The Ansoff Growth Matrix in order to achieve their main objectives. Along with a number of factors the Ansoff Growth Matrix is the most advantageous strategy for Cadbury.
The Ansoff Matrix considers the product portfolios from different points of views. Ansoff Matrix outlines the options available for business growth and to increase their profitability and revenues.
The Ansoff Matrix is a strategic tool used by businesses to achieve growth.
The Ansoff Matrix considers whether the marketing strategy is targeted at existing customers or new customers and if existing products should be used or as an alternative, new products should be developed. Any number of these strategies an be implemented depending on its product range.
Cadbury’s should consider the following activities to possibly reach new ways to extent market:
This strategy involves selling more to current customers and to new customers who can be thought of as being in the same marketplace.
Cadbury’s try to achieve growth through existing products in the current market segment, to increase it market share.
This strategy involves developing new products or services for your existing markets. This strategy requires continuous research & development as well as the ongoing assessment of customer needs.
Cadbury’s targets a new product at there current market segment.
This strategy involves selling your existing products into new markets. There are a variety of ways that this strategy can be achieved.
Cadbury’s seeks growth by targeting there existing products at a new market.
This strategy achieves growth by developing new products for completely new markets. As such, it is inherently more risky than product development because by definition the organization has little or no experience of the new market.
Cadburys to adopt the diversification strategy form the Ansoff Matrix. With Cadburys aim to diversify into new businesses and launches new products to a new market.
Cadbury’s has already have an impressive range of products to expand drastically. Cadburys is aiming to make better quality products that are unique adding more value.
Improved productivity & reduced costs. Improved staff retention, motivation and easier recruitment. To handle legal and environmental issues.
Competition Cadbury’s face possibility of competition in every aspect of the business.
Uncertain commercial returns. Availability of finance as the market share decrease with new companies.
Benefits of Cadburys Vision Statement.
A vision statement an important point in corporate strategic plan and is bound to be one time.
The Vision statement is an outline of the action plan that covers the company’s plans for the future. It also reveals the ideal image of the company and communicates both the value and purpose of the company’s future.
The Vision is intended to give direction to employees about how they should behave and to inspire them to give their best and to understand why they should work with the company. When a vision is shared with customer they can help to shape the company.
“Working together to create brands people love” Cadbury’s mission statement. Says simply, „Cadbury means quality‟; this is our promise. Our reputation is built upon quality; our commitment to continuous improvement will ensure that our promise.
Cadbury’s continue to grow and develop it’s business and products. Cadbury’s will face a lot of threats and opportunities as they grow and expand.
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